Privacy Policy

Overview

User privacy and confidentiality is very important to SportsAdMarketplace™ and its clients.

This privacy statement applies only to information collected and stored by SportsAdMarketplace™ and is not applicable to each individual team, sport or franchise web site (now known as ‘publisher’) SportsAdMarketplace™ collaborates with. Publishers’ sites may have their own privacy policies, and SportsAdMarketplace™ has no authority over those sites.

SportsAdMarketplace™ does not obtain or collect any personal information, such as names, addresses, telephone numbers or email addresses when visiting a collaborating publisher web site. SportsAdMarketplace™ may automatically collect non-personal information specific to how a person uses the Internet, such as IP address, browser type, screen resolution settings, web pages visited, and whether ads delivered by SportsAdMarketplace™ to publisher web sites were responded to. This non-personal information collected by SportsAdMarketplace™ is used for targeting and measuring advertising effectiveness on behalf of SportsAdMarketplace™ clients.

The non-personal information collected and stored by SportsAdMarketplace™ will not be sold or disclosed to any merchant or third party except when required by law or court order. SportsAdMarketplace™ does disclose aggregate information (which does not identify individuals) to business partners, advertisers and other advertising third parties. SportsAdMarketplace™ also reserves the right to use non-personal information gathered on publishers for promoting SportsAdMarketplace™ products and services or those of SportsAdMarketplace™ advertisers or sponsors.

Applicability of Policy

This Privacy Statement applies only to information collected and stored by SportsAdMarketplace™ advertising technology that is deployed on participating Sports publishers. The policy is not applicable to each individual Sports web site. Each participating Sports publisher may have its own privacy policy, which we encourage you to read and understand. SportsAdMarketplace™ has no authority over each web site's individual privacy policy.

Information Collected

SportsAdMarketplace™ does not obtain any personally identifiable information about you, such as your name, address, phone number, or email address, when you visit a Sports publisher. SportsAdMarketplace™ may, however, automatically collect non-personally identifiable information about you which is specific to how you use the Internet, such as the IP address of the server your computer is logged into, your browser type, your screen resolution setting, the Web pages you visited and whether you responded to any ads delivered by SportsAdMarketplace™ on a Sports publisher web site. This non-personally identifiable information collected by SportsAdMarketplace™ is used for the purpose of targeting ads to your visitor experience and measuring advertising effectiveness on behalf of SportsAdMarketplace™ clients.

Limitations on Disclosures

Information collected about individual visitors that is stored in the SportsAdMarketplace™ database will not be sold or disclosed to any merchant or third party, except when required by law or court order. SportsAdMarketplace™ does disclose aggregate information, which does not identify individuals or any personally identifiable information, to business partners, advertisers, Sports publishers, and other advertising third parties. SportsAdMarketplace™ also reserves the right to use such non-personally identifiable information gathered on Sports publishers for promoting SportsAdMarketplace™ products and services or the products and services of SportsAdMarketplace™ advertisers and sponsors.

Cookies

SportsAdMarketplace™ uses browser ‘cookies’ to provide advertising data to its clients. Cookies are small files web browsers place on a computer’s hard drive to record information about a visit. When a publisher is visited, SportsAdMarketplace™ assigns a unique visitor ID number and records that number in the cookie file of that particular users’ computer. When a publisher is visited again, SportsAdMarketplace™recognizes this number to have been revisited. The cookie is not associated with any personal information, and will not be able to identify an individual as he visits sports publishers web sites. SportsAdMarketplace™ cookies do not damage computer systems or files in any way. Most browsers automatically accept cookies, though computer settings can be changed to prevent acceptance. SportsAdMarketplace™ does not allow third party ad servers or locally-served creative to set cookies in the SportsAdMarketplace™ or publishers domains.

Disclosure

SportsAdMarketplace™ openly volunteers its practices of collecting information, its targeting capabilities and its use of cookies. If you have any questions pertaining to this privacy policy and its contents, please direct your correspondence to info@sportsadmarketplace.com.

Notification of Changes to Privacy Policy

This Privacy Policy may be updated from time to time as needed. If SportsAdMarketplace™ decides to change the privacy policy, we will post these changes on this web page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it. It is your obligation to review this Privacy Statement periodically, and your continued use of the Sports publishers after changes have been posted will be deemed to be your acceptance of the revised Statement.

Privacy Statement last updated, January 2006.